Zynga Game Network Inc. v. Williams, 2010 WL 2077191 (N.D.Cal. May 20, 2010)
Zynga (you know, the creator of Farmville and Mafia Wars) has filed a federal lawsuit against the operators of websites that sell virtual currency and goods for use in Mafia Wars. These websites allegedly give rise to infringement of the Mafia Wars trademark and the sale of these virtual things is in violation of the game’s terms of service.
In federal court, you can’t start the discovery process until the parties have met to discuss certain issues (this is called a Rule 26(f) conference). But there’s an obvious chicken and egg problem in cases like this that have anonymous defendants — how do you confer with a defendant you don’t know? You’re kind of stuck if you can’t take discovery to learn who he is.
Fortunately the court can allow discovery to happen before the Rule 26(f) conference when there is good cause.
So Zynga has argued that there is good cause to allow it to serve subpoenas on Godaddy (the registrant for the MAFIAWARSDIRECT.COM, MWBLACKMARKET.COM, and MWFEXPRESS.COM domain names) and PayPal, who apparently facilitated the purchase of virtual goods.
The court agreed that Zynga should get to serve the subpoenas. But it found that the subpoenas as proposed were too broad. For example, Zynga sought all billing and account records, server logs, website content, contact information, transaction histories and correspondence for the persons or entities that purchased services from the offending sites. The court held that the limited discovery appropriate for Zynga at the early stage would only allow it to get identifying information for the site owners.
June 3, 2010
Good post, Evan. I’m following @chrisbrogan’s advice, and commenting on a site I read often but don’t normally comment on.
Zynga has a pattern of doing this for its games, they really take an aggressive stance in protecting their revenue stream. These online games which started simply on social networking sites like Facebook are really turning into big business. I’m intrigued to see where this trend goes in the next few years.
June 3, 2010
Wait, we’re suing over “virtual goods” now? We’re suing over the sale of things that aren’t really real? I guess Zynga will do whatever it feels it has to, but….