Tag: apps

February 20, 2024 Trademarks

Peloton did not infringe trademark rights of fitness app maker

Plaintiff used the mark BIKE+ in connection with a fitness tracking app and obtained a federal registration for the mark. It sued defendant Peloton for trademark infringement over Peloton’s adoption and use of the mark PELOTON BIKE+. Defendant moved for summary judgment arguing, among other things, that there was no likelihood of confusion. The court granted defendant’s motion for summary judgment.

Sitting in the Ninth Circuit, the court embarked on an analysis under AMF, Inc. v. Sleekcraft Boats, 599 F.2d 341 (9th Cir. 1979) to assess the likelihood of consumer confusion. It considered several factors, including the strength of the mark, the similarity of the products, marketing channels used, and the intent behind the choice of mark, among others. The court determined that plaintiff’s BIKE+ mark, being descriptive of the app’s functionality to enhance biking experiences, did not possess the inherent distinctiveness that warrants a broad scope of protection. This was compounded by the existence of similar marks in the app marketplace, further reducing the strength of plaintiff’s mark.

The court then looked to the relatedness of the goods offered by both parties, the similarity of the marks in appearance, sound, and meaning, and the absence of evidence of actual consumer confusion. Despite the complementary nature of the defendant’s physical product and the plaintiff’s app, and some similarities in the marks, the lack of actual confusion evidence, along with divergent marketing channels and the sophistication of the consumers, weighed against the likelihood of confusion. The defendant’s intent in selecting its mark did not suggest a deliberate attempt to create confusion, further diminishing the plaintiff’s stance.

Ultimately, the court concluded that the descriptive nature of the plaintiff’s mark, the lack of significant commercial strength, and the minimal impact of relatively recent development activity made confusion unlikely. Defendant’s commercial prominence and extensive marketing efforts did not overshadow the plaintiff’s app to a degree that would cause confusion among consumers. Given all the circumstances and the specific context of each factor considered, the court found confusion to be possible but not probable, leading to the grant of summary judgment in favor of defendant.

World Champ Tech LLC v. Peloton Interactive, Inc., 2024 WL 665181 (N.D. California, February 16, 2024)

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April 5, 2011 Computer Crime, Privacy

Do certain mobile apps violate the Computer Fraud and Abuse Act?

[This is a guest post by attorney Caroline Belich. Caroline is a Chicago native, former Michigan State volleyball player, and recent admitee to the California bar with particular interest in the First Amendment.]

According to the Wall Street Journal and other sources, federal prosecutors in New Jersey are investigating whether certain mobile applications for smartphones have illegally obtained or transmitted information about their users. Part of the criminal investigation is to determine whether these app makers made appropriate disclosures to users about how and why their personal information is being used. The app makers subpoenaed include the popular online music service Pandora.

Examples of information disclosed by these app makers may include a user’s age, gender, location, and also unique identifiers for the phone. The information may then passed on to third parties and advertising networks. The problem is that users may be unaware that their information is being accessed by a smartphone app because a maker failed to notify them.

As a result, this failure to notify may violate the Computer Fraud and Abuse Act (18 USC 1030). The CFAA is a federal statute that is often used against hackers. Applying this rationale here, federal prosecutors may argue that the app makers essentially hacked users cellphones.

However, some legal experts believe that criminal charges against the app makers are unlikely. Supporting this belief is the fact that many criminal charges against companies result in non-prosecution or deferred prosecution agreements in exchange for concessions of wrongdoing or monetary payments.

But while criminal charges are doubtful, civil lawsuits by users and causes of action brought by the Federal Trade Commission (FTC) may not be. First, consumers may sue app makers for failure to notify under privacy rights claims. Second, the FTC could allege unfair and deceptive trade practices by makers for failure to inform users how their personal information is being employed. Recently, Google settled with the FTC regarding its social network, Buzz, where allegations were made about violations of users’ privacy.

In light of the potential for privacy rights violations and deceptive trade practices, the FTC has advocated a “Do Not Track” option for web browsers and cellphone users, similar to the “Do Not Call” list for telemarketing. But app makers strongly oppose this idea, of course, for various reason. First, it could obstruct their ability to collect data about their users’ utilization of their product. Second, the option could frustrate financial opportunities with third parties seeking the invaluable consumer statistics. And the third justification is best depicted by Facebook’s privacy policy – while a user may be giving away his own information, he’s not giving away that of his friends… as long as his friends haven’t shared the info with “everyone.”

So even if these criminal investigations do not come to fruition, at least the possibility is making the public aware of their rights involving smartphone products so that industry standards may be created or laws requiring notification may be made.

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