Attorney Evan Brown

June 19, 2023 Contracts, Social Media

How do you sort out who owns a social media account used to promote a business?

Imagine this scenario – a well-known founder of a company sets up social media accounts that promote the company’s products. The accounts also occasionally display personal content (e.g., public happy birthday messages the founder sends to his spouse). The company fires the founder and then the company claims it owns the accounts. If the founder says he owns the accounts, how should a court resolve that dispute?

The answer to this question is helpful in resolving actual disputes such as this, and perhaps even more helpful in setting up documentation and procedures to prevent such a dispute in the first place.

In the recent case of In re: Vital Pharmaceutical, the court considered whether certain social media accounts that a company’s founder and CEO used were property of the company’s bankruptcy estate under Bankruptcy Code § 541. Though this was a bankruptcy case, the analysis is useful in other contexts to determine who owns a social media account. The court held that various social media accounts (including Twitter, Instagram and TikTok accounts the CEO used) belonged to the company.

In reaching this decision, the court recognized a “dearth” of legal guidance from other courts on how to determine account ownership when there is a dispute. It noted the case of In re CTLI, LLC, 528 B.R. 359 (Bankr. S.D. Tex. 2015) but expressed concern that this eight year old case did not adequately address the current state of social media account usage, particularly in light of the rise of influencer marketing.

The court fashioned a rather detailed test:

Are there any agreements or other documents that show who owns the account? Perhaps an employee handbook? If so, then whoever such documents say owns the account is presumed to be the owner of the account.
But what if there are no documents that show ownership, or such documents do not show definitively who owns the account? In those circumstances, one should consider:
- Does one party have exclusive power to access the account?
- Does that same party have the ability to prevent others from accessing the account?
- Does the account enable that party to identify itself as having that exclusive power?
If a party establishes both that documents show ownership and that a party has control, that ends the inquiry. But if one or both of those things are not definitively shown, one can still consider whether use of the social media account tips the scales one way or the other:
- What name is used for the account?
- Is the account used to promote more than one company’s products?
- To what extent is the account used to promote the user’s persona?
- Would any required changes fundamentally change the nature of the account?

Companies utilizing social media accounts run by influental individuals with well-known personas should take guidance from this decision. Under this court’s test, creating documentation or evidence of the account ownership would provide the clearest path forward. Absent such written indication, the parties should take care to establish clear protocols concerning account control and usage.

In re: Vital Pharmaceutical, 2023 WL 4048979 (Bankr. S.D. Fla., June 16, 2023)

June 13, 2023 Litigation, Section 230

Amazon gets Section 230 win over alleged defamatory product review

Customer ordered a scarf from plaintiffs’ Amazon store. Customer left a review claiming the scarf was not a real Burberry. When neither customer nor Amazon would take down the review, plaintiffs (the Amazon store owners) sued for Amazon for defamation. The lower court dismissed on Section 230 grounds. Plaintiffs sought review with the Eleventh Circuit which affirmed the dismissal in a non-published opinion.

Section 230 (a provision in federal law found at 47 U.S.C. 230 which gives legal immunity to many online services) provides that “no provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” Because the lawsuit sought to treat Amazon (a provider of an interactive computer service) as the publisher of information (the product review) provided by another information content provider (customer), this immunity applied to protect Amazon from liability.

Specifically, the court held:

Amazon is an interactive computer service provider. Amazon’s website allows customers to view, purchase, and post reviews online, and therefore provides computer access by multiple users similar to an online message board or a website exchange system.
Amazon was not responsible for the development of the offending content. According to the complaint, defendant wrote the allegedly defamatory review, and therefore she functioned as the information content provider.
Roommates.com is not applicable, as the complaint here alleges that defendant wrote the review in its entirety.
Plaintiffs seek to hold Amazon liable for failing to take down defendant’s review, which is exactly the kind of claim that is immunized by Section 230 — one that treats Amazon as the publisher of that information

McCall v. Amazon, No. 22-11725 (11th Cir., June 12, 2023)

McCall_v_Amazon

June 6, 2023 Contracts, Copyright

What is a copyright license and why do you need one?

A copyright license is a formal agreement that allows another party to exercise rights in a copyright-protected work legally, which would otherwise infringe on the copyright owner’s exclusive rights. This agreement can be limited or extensive, temporary or perpetual, depending on the terms upon which the parties agree. A license does not transfer the copyright ownership; it simply grants specific permissions to the licensee. Features of a copyright license often include:

The scope of use: This sets forth which rights the licensee may exercise. It could specify whether the licensee can reproduce, distribute, publicly perform, display, or create derivative works from the copyrighted material.
Geographic location: The license might provide where the copyrighted material can be used.
Duration: This sets forth how long the licensee can exercise rights in the copyrighted material.
Exclusivity: It indicates whether the copyright owner can grant similar licenses to others.

Absent certain limited situations such as fair use, need a copyright license to legally exercise rights in someone else’s copyrighted work. Infringing on a copyright – using it without permission – can lead to legal consequences, including liability in court and the obligation to pay the other side’s attorney’s fees. For businesses, obtaining a copyright license can help them use, incorporate, and benefit from a copyrighted work, such as software, a piece of music, or a photograph, while respecting the legal rights of the copyright owner.

The licensing process also facilitates economic growth and cultural exchange by providing a legal framework for creators to monetize their work and for users to access and incorporate it into their own creations. For the creator, licensing can provide a source of income and allows it to control how and where its work is used. For the user, the license offers a way to legally and ethically utilize a work that adds value to its own product, service, or project.

See also:

Intellectual property issues in a speaker’s agreement

June 6, 2023 Unfair Competition

False advertising – how much can a company get away with?

false advertising

A recent federal court decision gives some guidance on what kinds of statements about a competitor rise to the level of false advertising. The case serves as a reminder for companies to be careful when using objective terminology to talk about another company’s products.

Characterizing the competition

In Enigma Software Group USA, LLC v. Malwarebytes, Inc., the Ninth Circuit Court of Appeals held that a company successfully asserted a false advertising claim against its competitor. Both parties are purveyors of computer security software. When Enigma noticed that Malwarebytes was describing Enigma’s software as “malicious” and a “threat” to the security of a computer, Enigma sued. One of the claims it made was that Malwarebytes’ characterization of Enigma’s software was false advertising under the Lanham Act (at 15 U.S.C. 1125(a)).

The lower court dismissed Enigma’s false advertising claim, holding that the statements calling the software malicious or threatening were simply opinion, and not the kind of factual assertions that could be literally false or likely to mislead or confuse consumers (and thereby be false advertising).

Context matters

The Ninth Circuit, however, disagreed with the lower court’s decision. It found that Malwarebytes’ language employed terminology that was substantively meaningful and verifiable in the cybersecurity context. It noted that unlike non-actionable statements of puffery, which are “extremely unlikely to induce consumer reliance,” Malwarebytes’s designations of Enigma’s products made “a claim as to the specific or absolute characteristics of a product” and were accordingly actionable statements of fact under the Lanham Act.

The court emphasized that characterizations of software being a “threat” or “malicious” coming from a cybersecurity company hold a particular kind of value. In the court’s words: “Because whether software qualifies as malware is largely a question of objective fact, at least when that designation is given by a cybersecurity company in the business of identifying malware for its customers, Enigma plausibly alleged that Malwarebytes’s statements are factual assertions” (emphasis added). So, to help avoid a claim for false advertising, a company must remember the industry in which it participates, and anticipate whether hearers or readers of its words will interpret them as objective statements.

Enigma Software Group USA, LLC v. Malwarebytes, Inc., 2023 WL 3769331 (9th Cir., June 2, 2023)

The use of AI in the domain name industry

Artificial intelligence has important uses in the domain name industry. With the use of AI, domain name registration, management, and valuation have been made more efficient and accurate. Here are some specific ways AI is affecting domain names:

Domain name suggestion and search optimization: AI-powered domain name generators can suggest relevant and available domain names based on specific keywords, making the search process easier and faster for businesses and individuals. Additionally, AI algorithms can optimize search results based on user behavior and preferences, making it easier for potential customers to find the right domain name for their needs.

Domain name valuation: AI algorithms can analyze and evaluate domain names based on various factors such as age, traffic, and backlinks, among others. This information is valuable for domain name investors and businesses looking to acquire domain names that align with their branding strategies.

Domain name security: AI-powered security tools can detect and prevent domain name fraud and phishing attacks. These tools can identify suspicious behavior, such as attempts to hijack a domain name, and alert domain name owners and security teams to take necessary actions.

Domain name portfolio management: AI algorithms can help businesses and individuals manage their domain name portfolios more efficiently by providing insights on which domain names to renew, which to drop, and which to acquire. This information can help businesses save money and optimize their domain name strategies.

AI is transforming the domain name industry by making it more efficient, secure, and cost-effective. Domain name registrars, investors, and businesses can leverage AI-powered tools to find, evaluate, and manage domain names more effectively, making the process easier and faster for all involved. We can expect even more innovations in the domain name industry in the years to come.

April 16, 2023 Artificial Intelligence

Five legal issues around using AI in a branding strategy

AI branding strategy

The ability of AI to gather, analyze, and interpret large sets of data can lead to invaluable insights and efficiencies. But as businesses increasingly rely on AI to develop and execute branding strategies, they must be aware of the potential legal issues that can arise. Here are five issues to consider:

Data Protection and Privacy Laws: AI systems often require vast amounts of data to operate effectively, much of which may be personal data collected from customers. This brings into play data protection and privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States. Non-compliance with these laws can lead to substantial fines and reputational damage. So businesses must seek to ensure that their use of AI complies with all applicable data protection and privacy laws.

Intellectual Property Rights: AI systems can generate content, designs, or even brand names. But who owns the rights to this AI-generated output? This is a complex and evolving area of law, with different jurisdictions taking different approaches. Businesses need to remember to consider intellectual property issues, both in the context of protecting their own rights and not infringing upon the rights of others.

Bias and Discrimination: AI systems learn from the data on which they are trained. If this data contains biases, the AI system can amplify these biases, leading to potentially discriminatory outcomes. This not only has ethical implications but also legal ones. In many jurisdictions, businesses can be held liable for discriminatory practices, even if unintentional. Businesses should ensure their AI systems are trained on diverse and representative data sets and regularly audited for bias.

Transparency and Explainability: Many jurisdictions are considering regulations that require AI systems to be transparent and explainable. This means that businesses must be able to explain how their AI systems make decisions. If a customer feels that it has been unfairly treated by an AI system, the business may need to justify the AI’s decision-making process. Compliance with these requirements can be challenging, particularly with complex AI systems.

Contractual Obligations and Liability: When businesses use third-party AI systems, it is crucial to clearly understand and define who is responsible if something goes wrong. This includes potential breaches of data protection laws, intellectual property infringement, and any harm caused by the AI system. Businesses should ensure their contracts with AI vendors clearly outline the responsibilities and liabilities of each party.

While AI presents numerous opportunities for enhancing a branding strategy, it also introduces a range of legal considerations. Businesses must navigate these potential legal pitfalls carefully so that they can leverage the power of AI while minimizing legal risk.

March 17, 2023 Contracts, Trademarks

The power of publicity and trademark use provisions in legal agreements

publicity agreement

In today’s brand-conscious marketplace, legal agreements between businesses often contain clauses allowing for publicity of the agreement itself and use of each other’s trademarks. This practice of mutual brand promotion can lend credibility to the involved parties and also serve as a powerful marketing strategy.

Understanding Publicity and Trademark Use Provisions

Publicity provisions in a legal agreement permit the parties involved to disclose specific details about their agreement to third parties. This could involve a simple announcement about the partnership or a more detailed disclosure about the agreement’s purpose and scope.

Trademark use provisions allow parties to use each other’s trademarks, logos, or brand names. This could be in marketing materials, on products, or in other forms of communication such as websites and social media content.

Why Include Publicity and Trademark Use Provisions?

While the specifics can vary, there are several general reasons why parties might wish to include these provisions:

Brand Awareness: Such provisions can help increase brand visibility and recognition, particularly when partnering with a well-known or highly respected company.
Credibility and Trust: The ability to publicize a partnership or to use a trusted brand’s trademark can lend credibility and foster trust among customers and stakeholders.
Market Penetration: For companies looking to break into new markets, a strategic partnership with a well-known brand can offer a significant advantage.

Key Considerations

Before including these provisions in an agreement, the parties should consider several key points:

Scope of Use: The agreement should clearly define what aspects of the agreement can be publicized and how each party’s trademarks can be used.
Quality Control: Trademark owners will want to ensure that their trademarks are used in a manner consistent with their own quality standards and brand identity.
Duration and Termination: It should be clear when the rights to publicity and trademark use begin and end, and what happens upon termination of the agreement.
Approval Process: Typically, any use of the other party’s trademark or any public disclosure of the agreement would require prior approval.
Indemnification: The agreement should include indemnification provisions to protect against any legal repercussions from the use of trademarks or publicity statements.

Publicity and trademark use provisions can be powerful tools in a legal agreement, offering enhanced brand visibility, credibility, and market penetration. However, they must be handled with care, considering the scope, quality control, duration, approval, and indemnification issues that may arise.

January 25, 2023 Contracts

Warranties in technology agreements: the basics

warranties technology agreements

Warranties in technology agreements can be a crucial component of a technology transaction. They provide a level of protection for both the service provider and the customer, ensuring that the services being provided meet certain standards and that any issues that may arise will be addressed in a timely and satisfactory manner.

There are two main types of warranties that are typically included in technology services agreements: express warranties and implied warranties. Express warranties are those that are explicitly stated in the agreement, while implied warranties are those that are assumed to be in place even if they are not explicitly stated.

Express warranties can include things like a guarantee that the services provided will meet certain performance standards or that certain features will be available. For example, a service provider may include a warranty that their software will have a certain uptime percentage or that their hardware will be free from defects.

Implied warranties, on the other hand, are more general and are assumed to be in place even if they are not explicitly stated. These can include things like a warranty of merchantability (meaning that the services will do what they purport to do) and a warranty of fitness for a particular purpose (meaning that the services provided will meet the specific needs of the customer).

It’s important to note that warranties can be given limitations. A service provider may disclaim implied warranties. Warranties may have time limits, meaning that they will only be in effect for a certain period of time after the services are provided. And a contract can provide that certain remedies (e.g., repair or replacement) serve as the exclusive remedy for the breach of a warranty.

Warranties are an important aspect of technology services agreements and provide a level of protection for both the service provider and the customer. Knowing the types of warranties that are typically included and understanding the scope of the warranties and any limitations or exclusions that may apply is crucial when reviewing and signing a technology services agreement.

Evan Brown is a technology and intellectual property attorney in Chicago. Follow him on Twitter at @internetcases.

Do you have to register your copyright?

When it comes to protecting your creative work, one question that often comes up is whether you need to register your copyright. The short answer is that you don’t have to, but it’s generally a good idea to do so.

As soon as you create a work and fix it in a tangible form, such as by writing it down or recording it, you automatically have copyright protection. This means that you have exclusive rights to reproduce, distribute, perform, and display your work, and to create derivative works based on it. However, simply having copyright protection doesn’t necessarily give you the tools you need to enforce it.

That’s where copyright registration comes in. By registering your work with the Copyright Office in the United States (or a similar organization in other countries), you gain several important benefits. One of the most significant is the ability to sue for infringement in federal court. If someone is using your work without your permission and you haven’t registered your copyright, the court will not hear your case. But if you have registered your copyright within a certain time period, you can pursue your case and, also seek statutory damages and attorneys’ fees. These can be substantial, even if you can’t prove that you actually suffered any damages.

Another benefit of registration is that it can be used as evidence of the validity of your copyright in court. For example, if someone is accused of infringing your copyright and they claim that your work is not original or that you don’t own the rights to it, having a registration certificate can help to prove that your work is valid and that you are the rightful copyright holder.

In summary, while copyright registration is not mandatory, it’s a good idea to register your work because it provides a means to enforce the rights of copyright holders if someone is using it without permission and also can be used as evidence in court if any infringement claim arises.

Evan Brown is a technology and intellectual property attorney in Chicago. Follow him on Twitter at @internetcases.

January 19, 2023 Contracts

Why are API access agreements important?

Twitter has been in the news lately for what some seem to imply has been a problematic termination of third-party developers from its platform. This is a good occasion to talk about API access agreements in general, what they should cover, and why they are important.

An API (Application Programming Interface) access agreement is a legal document that outlines the terms and conditions under which a third-party developer can access and use an API. These agreements are important because they ensure that the API owner maintains control over their system and that the third-party developer understands and agrees to the terms and conditions of use.

System security and stability

One of the key provisions in an API access agreement relates to security. As APIs are used to access sensitive data and perform critical functions, it is essential that the API is protected from unauthorized access and misuse. The API owner should set strict security requirements for the third-party developer, such as data encryption and authentication protocols, to ensure that the API is used in a secure manner. The API owner may also wish to set limits on how often calls can be made to the API, so that the system is not overloaded or otherwise subject to diminished performance.

Intellectual property protection

Another key provision in an API access agreement relates to copyright. The API owner should have the right to control the use of their API, including the right to limit the third-party developer’s use of the API as needed to protect intellectual property rights. The API owner should also ensure that the third-party developer agrees not to copy, distribute, or otherwise use the API in a manner that is outside of an agreed scope.

These are contracts

API access agreements are contracts, and as such, they are legally binding. The API owner must be able to maintain control of its system for the system to function properly. This means that the API owner should have the right to revoke access to the API if the third-party developer breaches the terms of the agreement or if the API is being used in a manner that is not in compliance with the agreement.

Avoiding problems with termination

When terminating access to an API, the provider can treat a third-party developer fairly by providing adequate notice and a clear explanation for the termination. The developer should also negotiate for a reasonable amount of time to transition to an alternative solution or to retrieve any data it has stored within the API. Additionally, the provider may wish to make a good faith effort to assist the developer in finding a suitable alternative solution. If the termination is due to a breach of the API access agreement, the provider may provide the developer with specific details about the breach and allow for an opportunity for the developer to cure the breach before terminating access. A developer should also consider trying to negotiate a provision that says it is entitled to compensation from the developer for any losses or damages incurred as a result of an improper termination. Overall, the provider should approach the termination process in a fair, transparent and reasonable manner, taking into account the developer’s business needs and interest.

API access agreements are an essential part of the API ecosystem. They help ensure that the API owner maintains control over its system, that the third-party developer understands and agrees to the terms and conditions of use, and that the API is used in a secure and compliant manner. It is important that the parties understand the key provisions in an API access agreement and seek to comply with them in order to use the API successfully.

Evan Brown is a technology and intellectual property attorney in Chicago. Follow him on Twitter at @internetcases.