Plaintiff sued defendant for unauthorized use of domain names and social media accounts. Plaintiff asked the court to declare its rights to these digital assets and to hold defendant accountable for trademark infringement and other claims. The court decided to allow some claims to proceed while dismissing others based on New York law’s treatment of intangible property.
Plaintiff, a luxury grooming and fragrance company operating under the name MiN New York, hired defendant, Mindy Yang, through her company Superego Management LLC, to manage marketing and social media efforts. After the business relationship ended, plaintiff alleged that defendant retained control of website domains and social media accounts. Defendant allegedly redirected these assets to promote its new business, even using plaintiff’s accounts to advertise its own events.
Defendant argued that the claims for replevin, conversion, and trespass should be dismissed because domain names and social media accounts are intangible and not considered property under New York law. Defendant also sought dismissal of the breach of fiduciary duty claim, asserting that as an independent contractor, it did not owe fiduciary obligations to plaintiff.
The court partially agreed with defendant. It dismissed the trespass claim, finding that plaintiff failed to show harm to the online assets themselves. However, the court allowed plaintiff’s claims for replevin and conversion to proceed, ruling that domain names and social media accounts can qualify as property under New York law. The court recognized that these assets were crucial to plaintiff’s business and plausibly alleged to have been wrongfully controlled by defendant.
On the claim for breach of fiduciary duty, the court ruled in plaintiff’s favor. The court held that plaintiff sufficiently alleged that defendant, by accessing sensitive accounts, using a corporate credit card, and managing key aspects of plaintiff’s marketing, owed fiduciary duties despite being an independent contractor. This established that defendant had a responsibility to act in plaintiff’s best interests.
Three reasons why this case matters:
- Addresses rights to digital assets: The court’s decision tends to confirm that domain names and social media accounts can be considered property under New York law.
- Defines fiduciary duties for contractors: The ruling clarifies that independent contractors can owe fiduciary obligations when entrusted with significant responsibilities.
- Offers a blueprint for online disputes: This case sets important standards for businesses seeking to reclaim control over misappropriated digital assets.
Salonclick LLC v. Superego Management LLC, 2017 WL 239379 (S.D.N.Y. Jan. 18, 2017).